British Airways deals with Payroll Giving in a Deal No Deal way!
British Airways has an impressive community investment programme, an extension to this programme was the introduction of a Deal or No Deal Payroll Giving initiative, supported by Charities Trust.
During the recent
British Airways Communities and Conservation Open Day, Charities
Trust created an innovative new Payroll Giving initiative, which
engaged with employees to take part in a game similar to Deal or No Deal.
Employees playing the game either won a prize or donation to the charity of
their choice. But the Deal did not stop there...
14 Employees who
signed up to Payroll Giving or wished to sign up to Payroll
Giving, Giving the Xtra Factor, won between £10 to £1000, which was placed
in a Charities Trust Freedom
Account, so the winner had the flexibility of donating the money to their
favourite charity(ies).
The promotion was a huge
success, and Charities Trust looks forward to working with British Airways to
continue promoting to employees the benefit of giving to charity through
Payroll Giving.
If your company would like
some fresh ideas on how to promote Payroll Giving to your employees, contact
our Marketing Dept by emailing info@charitiestrust.org.
Giving Payroll Giving - The Xtra Factor
It is 24 years since Payroll Giving was introduced to employees as a tax effective way to give from Read more…